Media theorists:
Media theorists and theories to consider in audio visual and print text: (all is research and so is taken from direct quote) https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/key-media-studies-theorists/audience-theorists Audience: George Gerbner – Cultivation Theory: “The cultivation theory suggests that the more you look at television, the more you are likely to believe in the reality of the representation e.g. believing everything you see and hear on BBC News 24 and not challenging the nature of a constructed text”. David Gauntlett – Producer as Consumer (Prosumer): “Media Studies students regularly make their own short film productions but are also regular consumers of the media – in doing so they are both producer and consumer blurring the boundaries of traditional media consumption”. katz and Blumler – Uses and Gratifications Theory: “Different audiences gain different pleasures from a media text e.g. Gravity can be...