Resarching the audience:

A milenial:

Age: 20

Gender: Female

Location: central London

Status: single

Wealth: gets by, lives comfily due to her persistent extra shifts and demand of a pay rise

Education: Finishing uni

Lifestyle: very aware of weight and health - has an excessive obsession over image

Hobbies: photography and filmography, does shoots on the weekend.

Interests: photography as mentioned

Race: mixed

Religion: atheist

TV/magazine habits: Netflix when bored, is subscribed to vogue only for the impressive coffee table display

Questionnaire - created on survey monkey:

42 people answered the survey:

Would you rather watch a fiction or non fiction programme?

30 people said fiction

12 people said non fiction

2. Would you rather watch something about topics you can or cant relate to?

40 people said relate

2 people said not relate

3. Would you rather watch a independent or big budgeted movie

22 people said independent

20 said big budgeted

4. Do you buy a magazine based on the layout or content?

36 said layout

8 said content

5. Would you rather watch a series or a film?

35 said series

7 said film

6. Would you rather watch a full length film or a short film?

32 said short film

10 said full length film

The magazine: Unfazed

Target readership: Unfazed is a series of informative dramatized short films looking into substance abuse. The viewer is aged between 17-25 but the magazine may also be read by older people who may have struggled/struggling or are helping/have helped people tackling substance abuse. Other people that might watch are fan of short films, the drama genre, people interested in increasingly fatal societal issues. The average cloud reader is someone who knows someone struggling with it.

Researching the millennial                 audience:

https://www.forbes.com/sites/forbescoachescouncil/2017/08/28/eight-marketing-strategies-to-attract-modern-millennials/#48e1dae650f3

• One point I got from the article was that you can heavily increase growth and interactivity between writers/producers and watchers/readers is through social media advertisement/capmaigns. If actually launched the magazine itself would use an advertisement either on youtube Instagram or snapchat with a link to the article about the series of short documentaries. The magazine would also let its audience suggest and email in about what upcoming talent they want featured - this high level of interactivity will be part of the magazines USP.
• Another point I gathered through reading the article is that milenials like to read stories that are relative to them (include/find out media theorist here) - through the inclusion of common societal issues with people of the target markets age (milenials), I feel that the content of the series of short documentaries will be very relatable to those watching, thus drawing them in. In an increasingly self obsessed world the target audience will not only be able to see there own qualities and situations reflected throughout, but will also gain an insight into issues/ situations they have never had to face yet.